Job Title: Head of Admissions & Parent Experience
School: Beech Hall School Riyadh
Location: Riyadh, Saudi Arabia
Start Date: Immediate / As soon as possible
About Beech Hall School Riyadh
Beech Hall School Riyadh is a modern, values-led international school that has grown from 30 to over 650 students in just three years. We’re committed to nurturing confident, curious, and compassionate young people through a future-focused curriculum in a warm, inclusive environment.
As our school continues to grow, we are seeking a senior admissions professional to lead our parent journey and enrollment pipeline.
The Role
The Head of Admissions & Parent Experience will be responsible for the end-to-end admissions lifecycle at Beech Hall School Riyadh and for ensuring an outstanding experience for every family.
This is a senior, school-based role focused on enrolment growth, family relationships, and service excellence, working in close partnership with the Group Marketing team to plan and collaborate to achieve objectives and hit targets.
You will be the key point of contact for prospective families and a visible ambassador for the school.
Key Responsibilities
Admissions Strategy & Leadership
- Develop and implement a school-level admissions strategy aligned with enrolment and financial targets, including a strategy for new programme launches such as Sixth Form and specialist inclusion pathways (e.g., The Nest).
- Collaborate with the marketing team to co-develop campaigns and engage with prospective families.
- Own and report on key admissions KPIs (enquiries, tours, applications, offers, acceptances, yield).
- Lead and manage the Admissions team (e.g., registrar/admissions officer), setting high standards for professionalism and responsiveness.
- Act as the single point of accountability for admissions performance at Beech Hall School Riyadh.
Parent Journey & Experience
- Design and continuously improve the parent journey from first enquiry through to the first day of school and the early weeks of transition.
- Creating a welcoming, responsive, and culturally sensitive experience for every family.
- Leverage our unique parent spaces, such as our thriving Parent Café, to foster connection and belonging from the first visit.
Ensure all enquiries are handled promptly, personally, and sensitively, reflecting the school’s values and ethos.
Oversee and refine:
- School tours and visit experience
- Follow-up communications
- Offer and acceptance processes
- Onboarding, induction, and welcome events
- Maintain a visible, approachable presence for parents and prospective families, building long-term relationships that support both enrolment and retention.
Admissions Operations & Compliance
- Manage admissions processes and policies in line with school regulations, group policies, and international best practices.
- Coordinate assessments, interviews, and placement decisions with our senior leadership team to ensure right-fit placement for each student.
- Ensure accurate record-keeping and effective communication with relevant internal teams (academic, finance, operations).
Data, Insight & Collaboration with Marketing
- Implement and optimise CRM / admissions tools to track leads, stages, and parent interactions.
- Analyse admissions data to identify bottlenecks and opportunities for improvement.
- Collaborate closely with our marketing team to:
- Provide regular insight into lead quality and sources.
- Highlight priority year groups, segments, or nationalities where additional focus is needed.
- Co-develop admissions-related communications (email journeys, FAQs, admissions guides).
Events & Community Engagement
- Lead open days and admissions events, and co-design community workshops that build understanding of the school’s key USPs and long-term trust.
- Represent the school at education fairs and relevant community events.
- Work with the Principal and staff to design parent workshops and community gatherings that build trust and loyalty.
Experience
- Minimum 7 years’ experience in school admissions or enrolment management, ideally within international or premium private schools.
- At least 2 years in a leadership / head-of-function role with responsibility for teams and processes.
- Proven track record in improving conversion rates, parent satisfaction, and admissions efficiency.
- Experience in international and GCC/Middle East school settings is strongly preferred.
Regional & Cultural Fit
- Strong understanding of local customs, family expectations, and cultural norms in Saudi Arabia and the wider region.
- Confident in engaging with Western, Arab, and wider international families, adapting communication style accordingly.
- Arabic language skills are a strong advantage; at a minimum, a willingness to learn key phrases and greetings is expected, and the ability to communicate respectfully across cultures is essential.
Qualifications & Skills
- Bachelor’s degree in Education, Business, Communications, Hospitality / Service Management, or a related field.
- Excellent English communication skills, written and spoken.
- Exceptional interpersonal skills and a strong, service-oriented mindset.
- Highly organised, with strong process and systems thinking; confident working with CRM tools and data.
- Calm, professional, and empathetic when dealing with sensitive or high-stakes conversations.
Personal Attributes
- Warm, welcoming, and presentable in all parent-facing situations.
- Values-driven and aligned with Beech Hall School Riyadh’s ethos of kindness, ambition, and future-focused education.
- A collaborative team player who enjoys working closely with academic staff, operations, and marketing.
How to Apply
If you believe you are the right fit for this role, we would be delighted to hear from you.
Please send your CV and a short cover letter outlining your experience in school admissions and your philosophy on parent experience to:
📩 Email: HR@beechhallschoolriyadh.com
Subject line: Head of Admissions & Parent Experience – [Your Name]
